Upon discharge he went into business as an electrical contractor and stumbled around gaining his own version of “expensive experience”.
For 13 years Ian tried to create a successful business by doing what most Business owners do.
It was not until he discovered the Inconvenient Truths about Business Success and started to apply them that he really started to create a real Business. Within 3 years of applying these principles he had created one of the largest air conditioning companies in Australia.
Jeremy was about to lose the trifecta of his business, his house and his marriage. After helping Jeremy implement some core strategies in his business and seeing the effect he had on his life, Ian then committed to showing other business owners how to create successful businesses as well.
He is someone who works with businesses every single day and finds hidden, overlooked profits they didn’t even know they had. He is not a Harvard trained , MBA holding academic.
He has gone through the school of hard knocks and experienced nearly every high and low you could have in business.
Starting as an electrician and refrigeration mechanic he has become a massive student of StreetSmart Marketing Principles.