Stop Offering Apples When They Want Oranges!
Are you guilty of selling clients what you have rather than offering clients what they WANT?
It is too easy as a business owner to get so wrapped up in your product or your need to make a dollar that you forget the most important thing!
Consider the last week of sales that you or your sales team have made.
Think about the amount of questions you asked before offering a solution.
How many needs analysis questions were in the sales process?
Always remember, in a sales process you MUST understand the clients wants, needs, fears and desires BEFORE you start offering solutions.
Your role is to understand the prospects challenge, KNOW THAT YOU CAN GENUINELY HELP THEM, and ONLY when they acknowledge they have the problem and they do not know how to fix it, do you offer them the best solution.
If you follow this simple process you will find that your sales conversions improve almost overnight.
This may sound simple, and that is because it is. But it is only simple because you now know what you did not know before.
If you would like to learn more of these skills so that you can apply them in your business, or perhaps you would like to do what I do and help other business owners succeed then watch the Discovery webinar that I do live each week by clicking the link below.
“How to be a Highly Paid In Demand Six or Seven Figure Business Consultant!”
Click the button below.
Or If you would like help improving your business then fill in the application form below for a Discovery call call with Ian and let’s see if and how we can help you improve the results in your company.