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For 15 years I struggled to build a successful business as an electrician struggling to make 50K a year.
It was not until I learned this important lesson that my results changed.
See, many people believe that the key to building a successful company is having a great product.
However, while a great product is certainly important, it is not the only factor that determines a company’s success.
In fact, many companies with inferior products have flourished simply by being better at sales and marketing than their competitors.
The power of effective sales and marketing should not be underestimated.
After all, even the best products will fail if no one knows about them.
Conversely, even the most mundane products can find success if they are marketed effectively.
The bottom line is that a company’s sales and marketing efforts are just as important as its product when it comes to determining its ultimate success or failure.
When I learned this lesson within three years I had built one of the largest air-conditioning companies in Australia.
To prove it was not a fluke, I then built four more multi-million dollar businesses.
The way I achieved this was by applying universal business success principles that perhaps 10% of entrepreneurs understand.
These are the principles I share in my book:
“The Inconvenient Truth About Business Success” and my two white papers
The fastest, Easiest way to Double Your Business Profits.
Three of the most powerful things you can do to grow your business.
Get to know more about Ian Marsh: Lean More